BRANDIN COHEN
Founder and Chief Executive Officer
Liquid I.V.
Brandin Cohen is the Founder and Chief Executive Officer of Liquid I.V., a leading hydration and wellness brand. He launched the company in 2012 at age 24 while a student in the business incubator program at Loyola Marymount University (LMU), building it around Cellular Transport Technology (CTT), a formula designed to deliver hydration to the bloodstream faster and more efficiently than water alone.
Under Cohen's leadership, Liquid I.V. grew from a scrappy startup into a household name, earning the support of high-profile investors and partners such as Kendall Jenner, Justin Bieber, and Gary Vaynerchuk before being acquired by Unilever. Cohen has been recognized as a Forbes 30 Under 30 nominee for social entrepreneurship, reflecting a career built on turning an ambitious idea into a global consumer brand.
A believer in the power of entrepreneurship to create impact, Cohen's journey from college student to CEO offers Manhattan Beach Youth Council members a real-world example of how vision, persistence, and innovation can turn a simple idea into a thriving business.
